NDM News Index

1. Week 1 - NDM articles
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Identities: Feminist and gender theory

1) What are the two texts the article focuses on? The TV series 'Pan Am' and the music video for Beyonce's 'Why Don't You Love Me?' 2) What examples are provided from the two texts of the 'male gaze' (Mulvey)? During its focus on Pan Am, the article says that our introduction to the main character Laura is through an image on a magazine cover, an image which has clearly been doctored and is highly unrealistic in its representation of women, with one of its sole purposes to be "visually enjoyed by men." While focusing on 'Why Don't You Love Me?' the article makes it evident that there are many aspects of the video that reinforce Mulvey's 'male gaze'. It states that the dress-codes are "highly sexualised" and that she is overtly "submitting herself to sexual objectification", essentially welcoming the 'male gaze' herself. 3) Do texts such as these show there is no longer a need for feminis...
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Representing ourselves: blog task

1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' The section "Who are you?"  2) List five brands you are happy to be associated with and explain how they reflect your sense of identity. Disney For me, Disney represents happiness, hope and escape in a way that nothing else does and a promise of a happy ending and that good triumphs over evil. It acknowledges sadness and struggle but there is always a positive outcome so it encourages me that there is always a reason to be hopeful. It was a pivotal aspect of my childhood and therefore it always reminds me of a happy time in my life and allows me to embrace the hope and positivity that life offers. Jack Wills Despite substantially high prices, I love Jack Wills clothes and its branding, mainly because it's a British brand and I always like embracing my British identity. It was also established in 1999 which is the year I was born so I find myself identi...
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Index

1) Reading the riots: youth identity 2) Post-colonialism: theories and Destiny Ekaragwa film analysis 3)  Post-colonialism: Orientalism theory and Yasmin clip task 4) Post-colonialism: Bonus Media Magazine articles and questions 5)  Feminism: Introduction to feminism and Everyday Sexism 6) Feminism: Feminist and gender theory / music video analysis 7)  Feminism: Applying Feminism - Media Factsheet 9)  Identity & Film - Media Factsheet 10) Identity and the wider media - Factsheet 11)  Collective identity in the online age
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